Privacy Policy

Privacy Policy

Square Fitness is absolutely committed to the protection of privacy and to fully implementing and complying with the relevant provisions of the Personal Data (Privacy) Ordinance.

Personal Data Collected

Square Fitness collects different information to help us improve the services and products we offer, and to provide unique personalised services and products to each registrant.

Square Fitness collects information on you when you enter a user agreement with Square Fitness and when you register with the Square Fitness website.

You are under no obligation to provide your complete personal data. However, the minimum information we require for us to be able to provide you with our products and services are your legal name, phone number, e-mail address, and HKID/passport number.

Square Fitness may also ask for further information from you to obtain a better understanding of how Square Fitness can provide personalised services to you, in all instances it is entirely your choice whether or not to provide information, in some cases, for us to provide the service requested, you will be required to give certain information, whether you do or not is your choice. If you do not, then we may not be able to provide the services requested, in all cases when you are required to give information we will inform you. We will inform you in cases when you must provide information before you can receive the service requested.

Types of Information we collect:

• Your attendance record;

• Your purchase history;

• Your name, address, residential address, mobile phone number, office number, emergency contact, emergency contact number, email, country, gender, marital status, identity card or passport number, profile photo, designation, company name, and address;

• Your credit card details, payment details including type of payment;

• Your workout action plan and goal;

• What year(s) you may have joined Square Fitness;

• How you heard of Square Fitness;

• Community discussions, correspondence through our Sites and correspondence sent to us;

• Other information from your interaction with our sites, services, and content, including computer and connection information, statistics on page views, traffic to and from the sites, ad data, IP address, and standard web log information.

We use your Personal Information:

• To process your application and registration;

• To process your contract renewal and upgrade;

• To conduct market research and analysis;

• For direct marketing;

• To ascertain if you are eligible for discounts;

• For other related purposes.

Direct Marketing

We intend to use your phone number, postal address, facsimile, and email in direct marketing activities such as promotion of our fitness, yoga, dining, and retail services, newsletters, contract renewal, and upgrades, market updates, and other services or updates.

Processing of Your Personal Information

Square Fitness forms part of a group of companies and to carry out the functions described above it may from time to time be necessary to transfer your personal information to our holding company, subsidiary company, associated companies, and companies that are subsidiaries of our holding company.

Should you not want Square Fitness to use your personal data for aforesaid purposes or choose not to receive promotional materials from us, please opt-out by contacting us via +852 6847 3883.


Cookies are small pieces of information that are stored by your browser on your computer. Many websites generate cookies that will be stored on your hard drive so that on subsequent visits to that site it will recognise that you have previously used that site and make it easier for you to use that site.

The Square Fitness website uses two types of cookies:

Temporary cookies which remain in the cookie file of your browser until you have finished that particular visit to the Square Fitness website, and which allow you ease of use of the Square Fitness website and avoid you having to re-enter information and the like.

Persistent cookies help us to compile statistics about the number and type of visits to the Square Fitness website.

*References to Square Fitness may include any of the companies under Pinnacle Fitness (Holdings) Limited. Details of such references and inclusions may be provided upon request

This notice is written in the English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this notice, the English version shall prevail.